What do we mean by Self-Serve
Self-serve, or self-service, has been around in various guises for decades from Automatic Teller Machines (ATMs) through to self-serve analytics. With the advent of spreadsheeting tools, self-serve analytics has arguably been around for a long time, and with the more recent introduction of dedicated self-serve Business Intelligence tools, self-serve has become embedded in the analytics vernacular.
But what do we really mean when we say “self-serve”? In my experience, we all have different interpretations and understanding of what we mean - and those interpretations will be specific to the context in which we operate.
