Hi, I am Ust Oldfield
Father, Consultant, Swimmer & Automation enthusiast. I work on Data Engineering, Analytics and AI projects.
More about me →Latest from the Blog
View all posts →The Field of Dreams Fallacy
'Build it and they will come' is a misquote and a trap. Why data platforms built 'for the business' end up as expensive hobbies — and what product thinking actually looks like.
There Is No 'Customer': Why Canonical Data Models Fail
Canon is fragile, and so are canonical data models. Why 'Customer' is a contested concept — and why ten universal primitives like Party, Agreement, and Obligation offer a more durable foundation for data architecture.
Pride and Primitives
On the ten universal ontological primitives that underpin every regulated, commercial, or institutional domain — and why there is no such thing as a Customer.
Love Is the Sacred Bond
Exploring the nature of sacred bonds - why love, not biology, is what truly connects us to one another.
Play & Learn
Explore concepts through interactive mini-games and simulations. Have fun while learning.
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